At the same time many country code
domains are becoming more open to international registrations,
many local populations look to the content in national
codes, as opposed to .com websites.
As a result, country code domain
names provide an opportunity for businesses to target
national and international audiences by marketing
their goods in name spaces other than .com.
Understanding the registration rules
and trends in the 240 codes will enable marketers
to advise their clients how to best present their
brands on the Internet in accordance with their strategic
marketing and expansion plans.
In reading about the history of domain
name licensing practices, as well as the various uses
of country code domains within individual countries,
marketers and businesspeople will learn how to identify
and register appropriate country code domain name
endings to market their projects.
